The Founder *

The Founder *

The Founder *

I love collaborating with visionary brands and talented people to create meaningful, memorable experiences with soul and purpose. My 18-year journey has allowed me to contribute across a spectrum of creative outputs, including, 360 campaign concept development, brand positioning, brand identity design, team building, and new business acquisitions.

19+ Years

Experience

With over 19 years of experience, SoSci founder Tauã Baccarin brings a diverse perspective and fresh thinking to traditionally formulaic industries. He’s led digital-first campaigns and product builds across beauty, wellness, tech, food, fashion, fitness, entertainment, and more – blending strategic insight with design-led creativity to help brands stand out and stay relevant.

Sports & Entertainment

Platforms and creators shaping what we watch, cheer, and talk about.

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Beauty & Wellness

From clean beauty to prestige skincare — crafting confidence and care.

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Food & Beverage

Flavor, nourishment, and moments of connection.

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Hospitality & Architecture

Spaces and experiences designed to inspire — from couture to boutique stays.

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