The Founder *
The Founder *
The Founder *
Taua Baccarin is a creative leader who works with visionary brands to make things feel human again. He builds meaningful brand connections rooted in soul and purpose, tuned to the cultural moment. With 19+ years across brand building, visual identity design, digital experiences, and 360 campaigns, Taua uncovers brand truths that move people, cut through the artificial, and land in ways people remember.
19+ Years
Experience
With over 19 years of experience, SoSci founder Tauã Baccarin brings a diverse perspective and fresh thinking to traditionally formulaic industries. He’s led digital-first campaigns and product builds across beauty, wellness, tech, food, fashion, fitness, entertainment, and more – blending strategic insight with design-led creativity to help brands stand out and stay relevant.
Platforms and creators shaping what we watch, cheer, and talk about.
From clean beauty to prestige skincare — crafting confidence and care.
Flavor, nourishment, and moments of connection.
Spaces and experiences designed to inspire — from couture to boutique stays.
