CLIENT
Comcast
PROJECT
Fabric of America
TYPE
Campaign
AGENCY
Canvas United
SCR0LL
Fabric of America
CASE STUDY
CREATIVE DIRECTION
ART DIRECTION
interaction design
ux / ui design
Copywriting
Social Strategy
Production oversight
One Flag, Many Voices
INSIGHT
A deadly pandemic, a cry for justice, a contentious election - America might have lost its way in 2020, but the one thing we found, was our voice.
IDEA
That’s why we create a digital American flag made by the voices of Hispanic Americans and beyond. The Fabric of America took Hispanic Heritage Month to the next level by allowing people to share their contributions and gratitude to America - simply by recording their voice. From there, each voice became a thread, essentially binding the flag together in a symbol of unity and strength.





CASE STUDIES