Ultra trail runners don’t just chase distance, they chase discovery. They thrive on uncertainty, drawn to the edges of the map where signal fades and instinct takes over. “Far Out” isn’t a destination; it’s a way of seeing the world. The harder it is to reach, the more alive they feel getting there.

                            A global activation that turns exploration into a social experiment. We drop Mafate X sneakers in remote, untouched trails across the world – then challenge HOKA ambassadors to track them down using cryptic coordinates, satellite clues, and sheer will. Each hunt becomes a living story of endurance and obsession, proving that Mafate X isn’t just made to go the distance – it’s made to live far out.