Ultra trail runners don’t just chase distance — they chase discovery. They thrive on uncertainty, drawn to the edges of the map where signal fades and instinct takes over. “Far Out” isn’t a destination; it’s a way of seeing the world. The harder it is to reach, the more alive they feel getting there.

A global activation that turns exploration into a social experiment. We drop Mafate X sneakers in remote, untouched trails across the world — then challenge HOKA ambassadors to track them down using cryptic coordinates, satellite clues, and sheer will. Each hunt becomes a living story of endurance and obsession, proving that Mafate X isn’t just made to go the distance — it’s made to live far out.