Kids don’t just see the world differently, they reinvent it. A vacuum becomes a spaceship. A laundry basket turns into a race car. The floor turns to lava. Even the smallest details spark something bigger. What adults label as design, kids turn into story. Their imagination transforms the functional into the fantastical, reminding us that innovation begins with curiosity. They don’t just look at what something is. They imagine what else it could be.

A social-first series that asks kids to describe how HOKAs feel and brings their answers to life in bold, whimsical 3D. Each response reimagines product details through a child’s lens: the tongue becomes a stretchy snake, the foam turns into clouds, the tread leaves lightning bolts instead of footprints. The result is a set of playful, product-forward stories that celebrate imagination as performance in its purest form, seeing the extraordinary inside the everyday.