Golfzon Social, a young brand in a crowded simulator market, faced stiff competition. In sports culture, creating content about sports is par for the course; everyone does it. To truly stand out, GZS needed to transcend the typical playbook and appeal to a broader audience of entertainment seekers.

Reposition GZS from sports culture to sports AND culture. We tapped into new growth audiences like party planners, pros, and families who crave active, social fun. To reach them, we teed off a full rebrand, starting with a bold new website.